So given you’re already in the business of being creative you could be forgiven for wondering why this subject is even relevant. Surely, you’re pushing yourself just by doing it to the best of your ability.
Fair cop good people – except amazing ideas and projects rarely fall out of your head fully formed. Plus human beings whilst innovative and clever are also rather fond of “easiest” and “familiar.” Doing a pretty good job requires a lot less brain sweat than doing a freaking amazing one. And let’s be really honest, doing a pretty good job is often enough to get by on.